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SEO: The Importance of Unique Content

April 27th, 2009 admin 1 comment

Too many domains today are registered and then simply setup as parked pages, or even worse: duplicates of some other big site. This is an atrocious mess. It takes all originality out of the web itself! If one is simply going to reproduce content that another site already has, the reasons to go to multiple websites are lost.

Now, many of you may try to argue: “Your blog has content that can be found elsewhere,” or the great, “Your blog isn’t original either.” Well, the fact of the matter is it’s true; my blog is not original (there are many programming blogs out there), and yes the ideas of my posts can probably be found elsewhere. However, I write my blog to address your (user’s) questions directly focusing on specific questions you may have. Now there is no doubt some of my content is completely unique, but other things (such as my last post) have been posted over and over again. Now why would I do this? Simply to give another perspective, but I digress; duplicating content with hardly any change to it’s original format is what I am talking about and that’s not how this blog operates.

When I say unique content, I don’t mean you must only cover completely unique concepts. In fact, that is not what I am saying at all as you can see by the premisis of this blog. However, you do want to make sure you thoroughly understand your topic and can completely reproduce it yourself with little or no reference (Now be reasonable with yourself. You need to learn somehow anyway, so don’t shun outside sources!). If you can reproduce content all by yourself, it’s generally unique giving your perspective on your topic. As you very well know, people learn differently, so maybe your way of explaining the topic was better than the content giants of slashdot or a site similar in nature.

From an SEO standpoint, however, unique content is very important. It’s what gets your site noticed in the web. More unique content means (generally) more backlinks which lead to more traffic. To the average person, SEO means nothing coherently, but in terms of them ever finding out about your site it means almost everything. Good SEO means it’s easier for the average person to understand navigation of your website (e.g.: using static page links and deep links) and a higher popularity rating on (sometimes) search engines and other sites.

So as you can see, unique content plays a huge role in getting your site recognized. Without a userbase, a website ends up being wasted space on the web with stuff everyone already knows or doesn’t care about. So before you write that next article, make sure you’re not just copy and pasting (for reasons other than plagarism ;) ).

Regards,
Dennis M.